What is the difference between Communications and PR? How does ‘marketing communications’ fit?
Read MoreWhy communicate? It’s a legitimate question.
Marketing strategy is about products, price, place and promotion. We are not suggesting that we can change the first three, but making promotion - or communications - more effective is a powerful way to achieve competitive advantage.
What do we mean by more effective?
This comes down to achieving clear, simple message that appeals to your audience(s), then ensuring that its driven through the most relevant and effective channels in the most cost-effective way.
This is where we help.
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